# DAVID SHOTOLA - SEO Specialist | WordPress & Shopify Developer | Digital Marketing Professional
Source: https://hello.cv/davidshotola
Lagos

## Links
- LinkedIn | https://linkedin.com/in/davidshotola/
- Email
- Phone

## About
Strategic and results-oriented SEO Specialist and WordPress/Shopify Developer with a strong background in Industrial & Production Engineering. Proven ability to drive organic growth through technical SEO audits, search-intent-driven content optimization, and performance-focused web development across WordPress and Shopify platforms. Successfully aligns technical execution with marketing objectives, improving search visibility, user experience, and delivering measurable business outcomes.

## Work
### SEO Strategist & Copywriter | WheelZar
Led SEO strategy and content creation, driving organic traffic growth and enhancing search engine performance for WheelZar.
- Implemented robust SEO strategies, contributing to a significant 30–50% increase in organic traffic within the initial two months of engagement.
- Conducted comprehensive keyword research, competitor analysis, and advanced on-page/off-page optimization, substantially enhancing website visibility and search rankings.
- Created high-quality, engaging, and SEO-optimized content for blog posts, successfully driving user engagement and attracting new audiences.
- Optimized website structure and technical metadata, resulting in a 15–20% improvement in crawl efficiency, as validated by Google Search Console data.
- Enhanced user experience and search engine performance through strategic optimization of website structure, meta tags, and internal linking.
- Monitored key SEO performance metrics and delivered data-driven monthly reports to stakeholders, guiding strategic adjustments and demonstrating clear ROI.
- Utilized AI-assisted content tools, including SurferSEO and ChatGPT, to scale high-quality, SEO-optimized content production efficiently and effectively.
### Senior Content Manager | Gigsflix Technologies
Managed end-to-end digital content strategy, supervising a team to boost user engagement and improve SERP features for Gigsflix Technologies.
- Managed the end-to-end digital content strategy, leading to a measurable boost in user engagement across key blog categories.
- Supervised and mentored a team of content creators, ensuring all output adhered to strict SEO standards and brand guidelines for quality and consistency.
- Collaborated effectively with web developers to implement Schema Markup, significantly improving content's visual hierarchy and enhancing SERP features.
### WordPress Content & SEO Support | TechRibs Inc
Provided comprehensive WordPress content and SEO support, collaborating with development and marketing teams to enhance website performance for TechRibs Inc.
- Collaborated with WordPress developers and marketing teams to execute website content updates and SEO initiatives, ensuring seamless implementation.
- Wrote, formatted, and published engaging blog posts and website content using WordPress CMS, maintaining high standards of quality and consistency.
- Applied on-page SEO best practices, including strategic keyword placement, optimized headings, meta descriptions, and internal linking, to enhance content visibility.
- Monitored website traffic and content performance using Google Analytics and Google Search Console, providing data-driven insights for continuous improvement.
- Supported content optimization efforts by identifying underperforming pages and recommending data-backed improvements, enhancing overall site health and ranking.

## Education
### Federal University of Technology, Akure (FUTA) | Industrial & Production Engineering

## Skills
### Search Engine Optimization (SEO)
- Technical SEO Audits
- Keyword Research
- Core Web Vitals
- Competitor Analysis
- Schema Markup
- Shopify SEO
- On-page SEO
- Off-page SEO
- SEO Content Planning
- Conversion Rate Optimization (CRO)
- Google Search Console
- Google Analytics 4 (GA4)
- Ahrefs
- SEMrush
- Screaming Frog
- SurferSEO
- Yoast SEO
- RankMath
### Web Development & CMS
- WordPress CMS
- Shopify CMS
- Custom Theme Optimization
- Website Speed Optimization
- Secure Payment Gateway Integration
- WooCommerce
- Elementor
- Divi
### Digital Marketing Strategy
- Digital Marketing Strategy
- Content Strategy
- User Experience (UX)
- Search Visibility
- Business Outcomes
- Strategic Planning
### Analytics & Reporting
- Google Analytics 4 (GA4)
- Google Search Console
- Rank Tracking
- Search Intent Analysis
- Data-driven Reporting
- Performance Monitoring
- Website Traffic Analysis
### Content Creation & Management
- SEO-optimized Content
- Blog Posts
- Copywriting
- AI-assisted Content Tools
- SurferSEO
- ChatGPT
- Content Optimization
- Content Strategy
- Brand Guidelines
### Productivity Tools
- Google Workspace
- Google Docs
- Google Sheets
- Google Slides
- Google Drive
- Google Calendar
- Google Meet
### Project Management & Collaboration
- Cross-functional Collaboration
- Stakeholder Management
- Team Leadership

## Projects
### SmartLoaded SEO & Content Optimization Project
Developed and managed a personal content-based website focused on SEO-driven growth and continuous content optimization.

## Source
Read this profile on Hello.cv: https://hello.cv/davidshotola
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